To create a better match-working day working experience, stands are retractable to accommodate a bigger discipline and permit far better sight strains. When Atlanta was announced being an enlargement crew, Blank vowed, "There won't ever be an MLS recreation in Atlanta where by NFL lines are demonstrated on the sphere."[3]

Along with its MLS Upcoming applications, the academy also operates a soccer advancement plan to detect gamers taking part in for area youth clubs and encourage them towards the academy.[sixty four] The club also operates the Atlanta United Regional Advancement School, a pre-academy feeder software for players aged eight–14 to offer instruction and enhancement for State-of-the-art neighborhood gamers and recognize opportunity academy players, along with the United Juniors Method, a Unique progress plan to offer supplemental development for U-12 gamers taking part in for other Atlanta-place youth clubs.[65]

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S. soccer crew. Atlanta clinched a berth from the playoffs, becoming the third MLS expansion crew to take action of their inaugural time, by finishing tied for third location inside the Japanese Meeting; as a consequence of tiebreaking rules Atlanta was seeded fourth. In its initial playoff recreation, the crew faced Columbus Crew and set a then-MLS attendance file for your playoff video game with sixty seven,221 spectators in attendance. Just after a hundred and twenty minutes of scoreless motion, the match was resolved by a penalty shoot-out, which Columbus received 3–1 to reduce Atlanta.[24]

On June twenty five, 2015, Sporting activities Illustrated claimed that Atlanta's enlargement workforce could well be named Atlanta United FC. The Formal announcement with the staff's title occurred on July 7.[47] Atlanta United president Darren Eales explained which the identify was decided on determined by a survey in the team's supporters and used text the supporters most positively connected to the probable crew.

The group's name, symbol and colours had been unveiled on July 7, 2015. The logo encompasses a circle harking back to the town's seal and Olympic heritage with a Daring "A" at the center from the circle. At the rear of the "A" are 5 black and red stripes symbolizing the five pillars of the staff: unity, willpower, community, excellence, and innovation.

Supporters in general are sometimes known as the "17s," a reference into the inaugural 12 months from the club.[86] Supporter jerseys Display screen the amount 17 with both "Atlanta" or the supporter's title across the back again.

In February 2019, around the heels of your club's 1st MLS championship, Atlanta unveiled a new Principal kit for that upcoming 2019 year. The brand new design and style is nicknamed "Star and Stripes" and was created by Adidas.

In May possibly 2012, while the Falcons' proposed new stadium was experiencing the acceptance method, MLS commissioner Don Garber cited Atlanta as considered one of three "intriguing" markets for upcoming league expansion.[nine] On top of that, when Blank presented his scenario for a new stadium on the Falcons' once-a-year Conference with season ticket holders, he said that a further good thing about the new stadium was that it could aid catch the attention of a Major League Soccer franchise and probably host Earth Cup matches.

"Atlanta United aims to acknowledge that in read more the really starting, the admirers, the city, and also the men and women determine the spirit and essence of the club," the workforce explained inside the official statement regarding the variety's devotion.[119]

Terminus Legion is usually a supporter team that was created in March 2011 by graphic designer Matt Stigall, who needed a way to present that Atlanta supporters would help soccer despite the perception of the town like a "lazy sports activities town". The group was named after the name offered to Atlanta when it was initial settled, and its logo featuring a cow catcher and railroad ties replicate town's heritage for a locomotive hub.

Gerardo Martino was appointed as being the club's initially head mentor and guided Atlanta to their initial playoff look in the workforce's debut time, ahead of securing the crew's initial trophy in just their next year by winning MLS Cup 2018.

Participation in the academy is no cost for all gamers and individuals are eligible to generally be signed to your Atlanta United very first team to be a Homegrown Participant. The club has signed six gamers to very first-team contracts and a few players to order crew contracts Because the academy released.[63]

At the time the staff was introduced, Atlanta was the most important metropolitan spot with out an MLS franchise.[three] Atlanta Falcons proprietor Arthur Blank's AMB Sporting activities and Amusement Group experienced submitted a bid for an expansion franchise in 2008,[four] but withdrew the bid in early 2009 due to point out and local govt price range shortfalls and Blank's incapacity to discover associates to create an correct stadium to the proposed workforce.